Starting as a virtual assistant (VA) in the international market is an exciting and flexible career choice, but it requires a strategic approach to stand out as it is a very big market. I have put together a guide that i wished i learnt before starting in this space that helped me land my very fist international client as a virtual assistant.
1. Identify Your Niche and Specialize
- I am sure you have heard about the word ‘Niche’ so many times before now but really International clients often seek VAs who specialize in particular areas. Identify what you enjoy and excel at, whether it’s social media management, content creation, customer support, or project management. Specializing can help you command higher rates and target clients more effectively.
2. Develop In-Demand Skills
- The international VA market is competitive, so focus on honing skills that clients frequently need. These include:
- Communication: Excellent verbal and written skills.
- Tech Proficiency: Familiarity with tools like Asana, Slack, Canva, Zoom, Google Workspace, and CRM software.
- Digital Marketing: Basic knowledge of SEO, email marketing, and social media platforms.
- Organization and Time Management: Ability to manage tasks, deadlines, and client expectations across time zones.
3. Build a Professional Online Presence
- Create a professional website or landing page (an instagram page works) that showcases your services, expertise, testimonials (if available), and contact information. LinkedIn is especially important for connecting with potential clients internationally. Be sure to include:
- A compelling bio or About section.
- A detailed list of services and skillsets.
- Testimonials or case studies (if you’re new, offer a free trial to early clients to build credibility).
4. Set Competitive Pricing with Global Rates in Mind
- Research pricing for VAs in your niche and country. Start with competitive rates that reflect your experience, but be prepared to adjust as you gain more expertise. Offering different packages (hourly, project-based, or retainer) can appeal to different client preferences.
5. Establish a Reliable Payment System
- To work with international clients, set up secure, globally accepted payment options like PayPal, Payoneer, or Wise (formerly TransferWise). Be transparent with clients about payment terms, currency conversion, and fees to avoid misunderstandings.
6. Leverage Online Platforms to Find International Clients
- Platforms like Upwork, Fiverr, and Freelancer can be useful for building a portfolio and gaining experience. LinkedIn and virtual assistant Facebook groups are also great for networking. Position yourself as a specialist by creating niche-specific profiles that showcase your expertise and past work.
7. Develop a Winning Pitch and Portfolio
- When reaching out to potential clients, craft personalized pitches that highlight how you can solve their specific problems. Emphasize any relevant experience, skills, or results. A portfolio (or a few well-chosen samples) is invaluable for showing clients what you’re capable of.
8. Get Comfortable with Communication Tools and Time Zones
- International clients will expect you to be adept at tools like Zoom, Slack, and email for smooth communication. Plan your availability to overlap with your client’s time zone when necessary, or clarify your working hours upfront to manage expectations.
9. Stay Updated and Keep Learning
- The virtual assistant industry is constantly evolving. Keep up with industry trends, new tools, and relevant skills to stay competitive. Consider online courses in areas like digital marketing, content writing, or e-commerce management to enhance your value.
10. Offer Exceptional Customer Service
- Going above and beyond with your work and communication builds loyalty and increases referrals. International clients will appreciate punctuality, reliability, and a proactive approach. Aim to create a positive experience that reflects your professionalism and commitment to high standards.
Final Thoughts
Starting as a virtual assistant in the international market is all about combining the right skills with strategic self-promotion. With a well-defined niche, polished online presence, and focus on delivering value, you’ll be well-positioned to attract international clients who are looking for dedicated, skilled support.