Let’s get into what you came here for: the best Instagram hashtags for travel influencers to increase reach. We’ve broken them down into different categories so you can build a hashtag strategy that works.
General Travel Hashtags
These are super popular and give your post a wider reach, especially for general travel content.
- #TravelGram
- #Wanderlust
- #TravelBug
- #Globetrotter
- #RoamThePlanet
- #AdventureAwaits
- #TravelAddict
- #PassportReady
- #TravelDiaries
- #ExploreTheWorld
These work great when you’re sharing classic travel shots, whether it’s a dreamy mountain view or a cute city café.
Nature and Adventure Hashtags
If you’re hiking through forests, climbing mountains, or camping under stars, these are the tags that’ll bring in nature lovers.
- #GetOutside
- #AdventureTime
- #NatureLovers
- #WildAndFree
- #WildernessCulture
- #TakeAHike
- #EarthFocus
- #IntoTheWild
- #StayAndWander
- #LiveAuthentic
Use these when your content leans more toward outdoor and adventure style travel.
City and Culture Hashtags
Love street photography, food markets, or historic landmarks? These hashtags are perfect for showcasing the urban side of your travels.
- #CityExplorers
- #UrbanWanderer
- #CultureTrip
- #StreetScenes
- #WanderTheStreets
- #FoodieTravels
- #ArchitecturalLovers
- #MuseumHopping
- #CityscapeLover
- #HiddenGems
They help you connect with travelers who love cities, art, and all things local.
Travel Influencer Hashtags
Now let’s get specific to the influencer world. These hashtags connect you with fellow creators and the audiences that follow them.
- #TravelInfluencer
- #TravelContentCreator
- #DigitalNomads
- #WanderWomen
- #SoloTraveler
- #TravelCoupleGoals
- #SheTravels
- #JetSetGo
- #TravelLifeStyle
- #InstaTravelInfluencer
These are perfect for showing off your brand and building collaborations in the influencer space.
Location-Based Hashtags
This is one of the most overlooked hashtag strategies but it’s so effective. If you’re in Bali, Paris, or Tokyo, use hashtags that mention the location.
Let’s say you’re posting from Santorini, Greece. Use:
- #SantoriniSunsets
- #GreeceIsTheWord
- #SantoriniViews
- #GreekIslands
- #CycladesMagic
Mix local hashtags with general ones to reach both tourists and locals searching for travel inspo.
Pro Tip: Mix Popular and Niche Hashtags
Popular hashtags like #TravelGram are great, but they’re crowded. Meaning your post might get buried quickly. That’s why you want to combine:
- High-volume hashtags (used by millions): Great for fast but short-lived exposure.
- Medium-volume hashtags (used by 100k–500k): Good for reaching a semi-targeted crowd.
- Low-volume/niche hashtags (used by under 100k): Excellent for long-term discovery by a specific audience.
This balance keeps your post discoverable longer and by people who actually care about what you share.
Where Should You Put Your Hashtags?
You’ve got two options:
- In the caption itself
- In the first comment of your post
Both work fine. Some influencers prefer putting hashtags in the comments to keep captions clean. The algorithm doesn’t seem to mind either way so choose what looks best on your feed.
Travel Hashtag Mistakes to Avoid
We’ve all been there, posting a killer shot with the wrong hashtags and hearing nothing but crickets. Here’s how to avoid that:
- Don’t use banned hashtags: Some hashtags are flagged by Instagram (like #travelholic), and using them can hurt your reach.
- Avoid overused generic tags only: Tags like #vacation are so broad that your post gets lost in seconds.
- Don’t repeat the same set every time: Instagram notices patterns, and your engagement can drop if you don’t switch things up.
- Keep it relevant: Don’t tag #beachvibes if your photo is of a snowy mountain. Authenticity always wins.
Hashtag Tools to Save Time
Let’s be honest, you don’t want to spend hours digging for new hashtags every time you post. These tools help you generate hashtag ideas fast:
- Display Purposes – Filters out spammy tags and shows you the best ones based on your input.
- Hashtag Expert – A mobile app that gives tailored suggestions based on your niche.
- Flick – Advanced analytics so you can track which hashtags are actually working for you.
Even just spending ten minutes researching before posting can lead to way better engagement.
Final Thoughts
Finding the best Instagram hashtags for travel influencers to increase reach doesn’t have to feel like decoding ancient treasure maps. With a little strategy and the right mix of tags, you can land your posts in front of the right audience and finally get the recognition your travel content deserves.
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